Banu Guven began her designer career in 2003 while studying at the esteemed Mimar Sinan Fine Arts Faculty in Istanbul. Until 2012, she designed avant-garde, demi, and haute couture collections, including gowns for international award-shows and red-carpet events, as well as bridal wear. She made her breakthrough when invited to present her own label collection at the Istanbul Wedding Expo where she broke the taboos, introducing color to the traditionally achromatic, all-white bridal dress, and a distinguishing drapage technique enhancing fine fabric and its texture modality. The immense demand for her collection motivated her to produce more of the unique and exciting designs this new generation of brides wanted and she launched her own bridal design studio in 2013.